Fueled by ideas and ideals bigger than me

I’m an executive-level strategist and creative director with nearly two decades working in advertising, brand marketing and communications, both agency- and client-side. As a writer, first, my work is driven by the stories brands want to tell, in ways customers hear and feel the message.

Between 2017 and 2022, I served as VP, Director of Brand Strategy and Creative Services at the nation’s leading reverse mortgage lender. In the role, I led a communications team (creative and PR) to deliver work horizontally across the organization while developing compelling marketing and PR initiatives that improved lead response, conversion rate while improving brand and category awareness and favorability.

In addition to advertising, I write music; currently collaborating with Montana-based singer-songwriter Amanda Stewart on her sophomore release. I previously collaborated with comedienne Margaret Cho on her Grammy-nominated album American Myth.

To see a list of my professional experience, visit my LinkedIn page.

You can also view my resume and/or check out a selection of case studies.

Contact: edward@vonfrog.com