WORK THAT WORKED
From performance-driven TV that returned 4x on ad spend to a smattering of “things” I’ve named, see how the clients and companies I’ve worked with have gained fanfare, retained customers, shifted perceptions, and positioned themselves for growth.
REBRAND DRIVES 300% ROAS
A corporate re-haul turned an unknown mortgage company into a household name, driving 45% market share, 4x return on ad spend, 98% NPS.
DATA-FOCUSSED STRATEGY DRIVES $15M IN EARNED MEDIA VALUE
Not only did we shift perceptions among financial influencers, we created a new narrative around a stigmatized product that earned AAG a prominent spot in The Wall Street Journal.
INTRODUCING B2B MARKETING LEADERS TO THE CONNCETED WORLD
With C-suite leaders relying on data more than ever, Neustar needed a new face and brand position to drive success in the “connected” world.
HUNDREDS OF WOMEN AND CHILDREN SAVED FROM HUMAN TRAFFICKING
Over three years, this small non-profit saved the helpless, opened three aftercare homes, and put a prominent trafficker in Africa behind bars.
1337 BRANDED CONTENT SERIES PWNS CASUAL GAMERS
With casual gaming taking over, the leaders in PC gaming wanted to grow their social media presence and create a fun campaign that honored their primary fanbase.
FEEDING HANGRY TRAVELERS
I was brought in to lead the creative strategy and development on this new business pitch for Uber Live. This is the winning work.
LAUNCHING AN EV 10 YEARS TOO EARLY
Far ahead of its time, this average-looking car had a battery even Elon envied. This is the brand positioning and launch work for the now-defunct vehicle.
THINGS I'VE NAMED
Over the years I’ve shaped brands, products and businesses through naming. Here are a few brands and products you may have used or consumed that I helped bring to life.